The Evolution of Amazon in the Publishing Industry
How did the rift between book publishers and Amazon.com in 2010 lead to changes in the e-book industry?
1. What actions did Macmillan Books and Amazon.com take during the conflict?
2. How did Amazon.com respond to the threat of Macmillan Books pulling its e-books?
Rift Between Book Publishers and Amazon.com in 2010
1. Macmillan Books threatened to pull its e-books from Amazon.com due to pricing conflicts.
2. Amazon.com retaliated by removing all Macmillan books, but eventually allowed publishers to set e-book prices.
In 2010, the rift between book publishers and Amazon.com escalated over the pricing of e-books. Macmillan Books, a publishing company, threatened to withdraw its e-books from Amazon.com if pricing issues were not resolved. In response, Amazon.com decided to remove all Macmillan books, both print and electronic versions, from its site.
However, after weeks of negotiation and pressure from publishers, Amazon.com made a strategic decision to concede to publishers' demands. This move allowed Macmillan and other publishers to have control over setting the prices of e-books on the platform.