In Multi-channel Funnel reports, conversions are attributed to the last campaign, search, or ad. True or False?

Explanation:

In Multi-channel Funnel reports, conversions and ecommerce transactions are not solely attributed to the last campaign, search, or ad that referred the user. Instead, these reports provide insights into the entire customer journey by attributing conversions to multiple touchpoints across different channels. The Last Interaction model is just one of several attribution models available.

Other models, such as First Interaction or Linear, distribute credit for conversions more evenly across various interactions throughout the customer journey. Therefore, the statement is false, as Multi-channel Funnel reports offer a more comprehensive view of how different channels contribute to conversions.

Therefore, correct answer is false.