Expanding Reach with Google Ads Display Campaign

What targeting options can Diana use to expand her reach with Google Ads Display campaign?

A. Similar Audiences B. In-stream ads C. Demographic targeting D. Placements

Answer: A - Similar Audiences

When running a successful remarketing campaign on Google Ads, Diana now wants to broaden her reach to attract more audiences. By choosing the "Influence consideration" marketing objective in a new Display campaign, she opts for Similar Audiences as her targeting option. This allows Google to identify users who share common interests and characteristics with her existing audience, increasing the chances of reaching potential customers.

Similar Audiences is a powerful tool that leverages data to find users with similar behaviors and preferences to those who have already engaged with Diana's ads. By targeting Similar Audiences, Diana can optimize her campaign to attract new users who are likely to be interested in her products or services.