What is the term for a survey conducted by a company like Scarborough to detail consumer habits?

Question:

What is the term for a survey conducted by a company like Scarborough to detail consumer habits?

Answer:

The correct term for a survey conducted by a company like Scarborough to detail consumer habits is custom research.

Explanation:

Custom research is the correct term for a survey conducted by a company like Scarborough to collect information on consumer habits. This type of research involves gathering data from thousands of random respondents in specific markets to gain insights into consumer behavior.

Custom research is tailored to the specific needs and objectives of the client, providing detailed information about consumer habits, preferences, and trends. It helps companies understand their target audience better and make informed decisions to improve their products or services.

By conducting custom research, companies like Scarborough can gather valuable data that helps them stay competitive in the market and meet the evolving needs of consumers. This type of research plays a crucial role in shaping marketing strategies and business decisions based on consumer insights.