What is Advertising?
The term that is also known as mass selling and its goal is to inform, persuade and remind consumers about specific products and services.
What is advertising?
Advertising refers to any paid form of non-personal communication regarding products, services, or ideas by a recognized sponsor through different media to influence or persuade an audience. Advertising is one of the primary marketing communication tools used to create and maintain product demand, establish brand awareness, build brand equity, and increase sales. The ultimate goal of advertising is to influence customer behaviour and encourage the audience to purchase a specific product or service. Advertising has the following goals:- To inform customers about a product or service's features, attributes, and benefits, as well as their associated advantages over competitors.
- To persuade consumers to buy a specific product or service by emphasizing its unique selling points and demonstrating its value.
- To remind customers about previously purchased products or services or to keep the brand top of mind in the face of stiff competition.
- To increase customer loyalty, brand awareness, and brand equity by creating a positive image for a brand.
- To generate sales and increase revenue by reaching the target market and motivating them to purchase a specific product or service.
What are the goals of advertising?
The goals of advertising include informing customers about a product or service's features, persuading consumers to buy a specific product or service, reminding customers about previous purchases, increasing customer loyalty and brand awareness, and generating sales and revenue.