The Role of Digital Technologies and CRM in Pepperfry.com's Business Model
What is the importance of digital technologies in Pepperfry.com's business model?
How do digital technologies contribute to Pepperfry.com's online presence and e-commerce functionality?
Importance of Digital Technologies in Pepperfry.com's Business Model:
Digital technologies play a crucial role in Pepperfry.com's business model by enabling the company to establish and maintain a strong online presence. They help in showcasing products, interacting with customers, and facilitating online transactions.
Contribution to Online Presence and E-commerce Functionality:
Through its website and mobile app, Pepperfry.com utilizes digital platforms to provide customers with a seamless e-commerce experience. Customers can easily browse products, view detailed information, compare prices, and make purchases, ultimately driving sales and customer retention.
Pepperfry.com, a leading online furniture retailing company, relies heavily on digital technologies to enhance its business model. The company's success in the competitive online market is attributed to its strategic use of digital platforms and CRM technologies.
Online Presence:
One of the key roles of digital technologies in Pepperfry.com's business model is establishing a strong online presence. The company's website and mobile app serve as essential platforms for showcasing furniture products to a wide audience. By leveraging digital tools, Pepperfry.com effectively interacts with customers, showcases products, and facilitates online transactions.
E-commerce Functionality:
Digital technologies enable Pepperfry.com to provide customers with a seamless e-commerce experience. The user-friendly interface of the website and mobile app allows customers to easily browse through a wide range of furniture products, access detailed product information, compare prices, and make secure online transactions. This convenience aids in attracting new customers, retaining existing ones, and driving sales growth for the company.