The Impact of Price Increase on Consumer Purchases

How does an increase in the price of chicken and fish affect consumer purchases?

Assuming all other things remain constant, what would you expect to happen to Brian's purchases of chicken relative to fish this year?

Answer:

Since the relative price of chicken has increased, Brian would be expected to still purchase chicken but at a lesser quantity.

Based on the information provided within the question, it can be said that in this scenario, since the relative price of chicken has increased, Brian would be expected to still purchase chicken but at a lesser quantity. This is mainly due to the fact that he previously purchased chicken, which was at a dollar difference than fish, and now both fish and chicken have risen in price, but still remain at a dollar difference with chicken being cheaper than fish.