Maximizing Your Google Display Ads Campaign with the Right Targeting Options

What are the best targeting options for a Google Display Ads campaign with the marketing objective of "Influence consideration"?

A. Custom Affinity Audiences

B. Audiences Dynamic re-marketing

C. Demographic targeting

D. Custom Intent audiences

Answer:

The correct answers are Custom Intent audiences and Similar Audiences.

Custom Intent audiences are a more granular form of targeting in Google Display Ads that allows you to reach people who are actively researching and considering specific products or services that you offer. By targeting custom intent audiences, you can influence their consideration process and drive them towards a conversion.

Similar Audiences, on the other hand, is a targeting feature that helps you expand the reach of your best-performing audiences by targeting new users with similar characteristics to your site visitors. This can be particularly effective in reaching new prospects who share traits with your existing customers, increasing the likelihood of conversion.

By utilizing Custom Intent audiences and Similar Audiences in your Google Display Ads campaign, you can effectively influence consideration and drive conversions among a highly relevant audience. These targeting options allow you to reach users who are most likely to engage with your ads and take desired actions on your website.