Market Segments in Menswear
The Five Main Market Segments in Menswear
In the world of menswear, there are five main market segments that cater to different occasions, styles, and functions of clothing. These segments are:
- Sportswear: This segment includes athletic clothing such as t-shirts, shorts, and sneakers. It is designed for casual and active wear.
- Tailored Clothing: This segment consists of suits, dress shirts, and trousers that are custom-fitted for a polished and professional look.
- Weekend Wear: Weekend wear includes relaxed and comfortable clothing like jeans, hoodies, and graphic tees that are perfect for leisure activities.
- Active Sportswear: This segment focuses on performance-oriented clothing for activities such as running, cycling, and gym workouts.
- Evening Wear: Evening wear encompasses formal attire like tuxedos, dress shoes, and bow ties for special events and occasions.
Each market segment serves a unique purpose and caters to the diverse wardrobe needs of men. Whether it's staying active, dressing for work, or attending a formal event, there is a segment that fits every occasion.
The five main market segments in menswear are sportswear, tailored clothing, weekend wear, active sportswear, and evening wear. a.True b.False Final answer: The five main market segments in menswear are sportswear, tailored clothing, weekend wear, active sportswear, and evening wear.Explanation: The statement is true. The five main market segments in menswear are indeed sportswear, tailored clothing, weekend wear, active sportswear, and evening wear. Each segment caters to different occasions, styles, and functions of clothing.