Libra Electronic Inc.'s Customer-Oriented Approach in Developing Vacuum Cleaners

What approach does Libra Electronic Inc. likely have in developing its vacuum cleaners?

A. Product-oriented
B. Sales-oriented
C. Market-oriented
D. Customer-oriented

Answer:

D. Customer-oriented

Libra Electronic Inc. has a customer-oriented approach in developing its vacuum cleaners. The company conducted a thorough study of customer requirements and analyzed the quality of competitors' vacuum cleaners before designing their product. By focusing on customer needs and desires, Libra Electronic Inc. can create a unique value proposition and ensure that their vacuum cleaners stand out from the competition.

This customer-oriented approach allows the company to tailor its products to meet specific customer preferences and provide superior performance compared to other brands. By understanding customer wants and competitor strengths and weaknesses, Libra Electronic Inc. can develop innovative vacuum cleaners that are highly differentiated in the market.

Furthermore, a customer-oriented approach emphasizes the importance of building strong relationships with customers and continuously seeking feedback to improve product features. This strategy helps Libra Electronic Inc. maintain a competitive edge and drive customer satisfaction and loyalty.