What ads campaign type should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing?
To increase his brand's exposure and reach audiences interested in hiking and rock climbing, Trevor should use a display advertising campaign, remarketing, and targeted keyword search advertising.
Display Advertising Campaign
Display advertising is a type of online advertising that includes banner ads, video ads, and other graphical advertisements displayed on websites. These ads can appear on websites frequented by individuals interested in hiking and rock climbing, helping Trevor reach a broader audience beyond his current customer base.
Remarketing
Remarketing allows Trevor to show ads to people who have previously visited his website or have interacted with his products in some way. By targeting these individuals, Trevor can remind them of his brand and encourage them to make a purchase. This strategy can be highly effective in increasing brand exposure among individuals who have already shown interest in hiking and rock climbing gear.
Targeted Keyword Search Advertising
Targeted keyword search advertising involves creating ads that are displayed when users search for specific keywords related to hiking and rock climbing gear. By targeting keywords commonly used by individuals interested in these activities, Trevor can ensure that his ads are shown to a relevant and engaged audience actively seeking products like his. This form of advertising can help Trevor capture the attention of potential customers who are actively looking for gear for their outdoor adventures.
In conclusion, by utilizing a combination of display advertising, remarketing, and targeted keyword search advertising, Trevor can effectively increase his brand's exposure and reach audiences interested in hiking and rock climbing. These advertising strategies will help Trevor expand his business and attract new customers who share his passion for adventure and outdoor activities.