How to Address Client Concerns About Migrating to HubSpot
What should you do if one of your clients is having technical concerns about migrating to HubSpot and seems preoccupied with the process?
Addressing Client Technical Concerns
Explanation:
In this situation, it would be beneficial to address the client's concerns before moving forward with strategizing. This is typically because technical issues can greatly impact the implementation of the marketing strategy. Therefore, sit down with the client and meticulously go through the technical issues they're worried about. Assure them that migrating to a new martech stack like HubSpot can seem daunting, but emphasize its potential benefits such as streamlined processes, improved automation, and holistic data tracking. Additionally, reassure them that the migration process can be managed smoothly with careful planning and execution. Once these issues are resolved, you can move onto setting marketing goals and strategies.
How can you alleviate client concerns about migrating to HubSpot and help them refocus on setting marketing goals?
Alleviating Client Concerns and Refocusing
Final answer: Address the client's concerns about migrating to HubSpot, involve a technical expert, and ensure constant communication. Once alleviated, focus on setting marketing goals and how HubSpot can assist.
Explanation:
In this scenario, it's essential to first address the client's concerns about the technical migration to HubSpot. It's natural for the client to be apprehensive about making a huge transition. Next, reassure the client by explaining that HubSpot's tech support is known for providing robust migration support. Have a technical expert on your team present during the discussion to answer the client's queries.
Always keep the communication open, remember your client's concerns are valid. It's your job to ensure to make the transition as smooth as possible. Migrating to a new tech stack is a major decision, and it's important that they feel supported in this process.
Once the technical concerns have been adequately addressed, you can then refocus the conversation on setting their overall marketing goals and how HubSpot can help achieve them. This should help put their mind at ease and rebuild their excitement for the migration.