Employee Satisfaction Survey Design for Sporting Good Apparel, Inc.

Cluster survey design, which is chosen for its efficiency in measuring employee satisfaction in selected departments of a large department store, involves selecting entire groups—or clusters—randomly, and then surveying every individual within the chosen clusters. In this scenario, the manager is using a cluster survey design to measure employee satisfaction by selecting four departments at random and interviewing every employee within those departments.

This method is a cost-effective way to gather data when the population is large and geographically dispersed. It reduces the cost and time needed to collect data from a random sample of individuals spread across all departments.