Direct or Guaranteed Method of Selling Display Advertising
The direct or guaranteed method of selling display advertising corresponds to an agreement or contract. Clients can often choose the context or location of their ads but it does not involve real-time bidding for individual impressions. This method enables clients to manage their ad campaigns.
Exploring the Direct or Guaranteed Method of Selling Display Advertising
When it comes to selling display advertising through the direct or guaranteed method, there are several key aspects to consider:
1. Agreement or Contract:This method is sold through an agreement, contract, or insertion order. This means that there is a formal understanding between the seller and the client regarding the sale of display advertising space.
2. Real-Time Bidding:Individual impressions are not sold through real-time bidding in this method. Unlike other models where impressions are bid on in real-time auctions, the direct or guaranteed method follows a more structured approach.
3. Client Control:Clients have the ability to choose the specific context or location of where their ads are placed. This provides them with a level of customization and ensures that their ads are displayed in the desired environment.
4. Campaign Management:Clients do manage their ad campaigns in this method. They have the opportunity to make decisions about their ad placements, monitor performance, and optimize their campaigns based on results.
Overall, the direct or guaranteed method of selling display advertising offers clients a reliable way to secure ad placements, customize their campaigns, and have control over the advertising process. It provides a more hands-on approach compared to other selling models, ensuring that clients can achieve their advertising goals effectively.